DESIGN
At my most recent internship, I was approached to revitalize a company that sold masks during the COVID-19 pandemic.
The task was to pivot from masks towards apparel, marketing to the same customer base. I was given full creative and strategic control of the relaunch. Below are photos of the finished product, but scroll further for the design process.
I'm super grateful to my friends Oussa and Jose for taking these photos.
This is the brand elements deck I created before designing the product.
I designed a hat and 3 different t-shirts with various color combinations. Throughout the process I learned all about the apparel industry and the nitty-gritty details that go into creating clothes. I worked with various print shops and graphic designers to finalize the designs.
